Rush Enterprises, the nation's largest retailer of Peterbilt heavy duty trucks and services, originally partnered with Eureka to implement a departmental sales tracking application.  The success of the initiative led to a multi-year partnership with Eureka to provide enterprise class solutions improving business efficiency in areas such as customer relationship management, sales force automation, corporate purchasing, distributed inventory management and data warehousing and reporting.

Microsoft authored a case study on the success of the Eureka and Rush partnership.